Based in New York City | me@cadelangsdon.com
Experience
Technology Operations Associate, Direct Meds, Remote from New York | May 2024 – Present
- Drive marketing and technology operations for a pharmacy serving 1.1M+ current and former patients.
- Oversee affiliate marketing programs for 525+ partners, managing tracking infrastructure, attribution, and performance reporting.
- Support execution of a $500K/month paid media portfolio across Google, Meta, Snapchat, and TikTok, ensuring conversion integrity and clean data pipelines.
- Scale device and account onboarding from 100 → 350+ employees, cutting setup time from 6 hours to 2 through automation and SOPs.
- Administer CRM, identity, analytics, and marketing technology platforms powering sales and growth teams
- Maintain WordPress, Shopify, and registration systems for customer acquisition.
- Partner cross-functionally with creative, product, and engineering to launch campaigns and optimize funnels.
- Coordinate vendors and compliance stakeholders to sustain HIPAA-aligned marketing infrastructure.
Freelance Multimedia Designer, Remote from New York, NY | 2019 – Present
- Delivering multidisciplinary creative services for 50+ annual projects across dozens of clients, averaging five engagements per month.
- Maintain a 95% repeat-client rate by delivering high-quality creative under tight timelines and evolving brand needs.
- Producing print design, websites, and digital design delivering high impact impressions.
- Design and build responsive websites and eCommerce platforms aligned with UX, accessibility, and brand strategy.
- Lead engagements end-to-end—from creative strategy, production, and final delivery.
Office Assistant, New York University, New York, NY | Aug 2020 – May 2024
- Served as primary front-desk contact for students, faculty, and visitors across two university departments.
- Managed housing operations for two residence halls serving 800+ staff and faculty, coordinating logistics, records, and daily administrative needs.
- Supported a team that processes 100,000+ mailroom packages per academic year, ensuring accurate intake, tracking, and timely distribution.
- Maintained office systems, records, and shared resources to support smooth daily operations and cross-department coordination.
- Contributed to departmental communications and outreach initiatives, including announcements, signage, and student-facing materials.
- Provided administrative support to staff and department leadership while maintaining organized, compliant, and efficient work environments.
Graphic Designer, REI Investment Group | United States | Mar 2020–Feb 2022
- Managed omnichannel marketing programs with a $10K/month budget across print, web, and MLS platforms.
- Executed two full rebrands that drove a 1.5× increase in lead intake.
- Design integrated campaigns across email, social, web, direct mail, and in-person channels to drive property interest.
- Owned website and MLS systems to improve property discovery and lead capture.
- Balanced parallel campaigns spanning brand, digital, print, and photography.
Digital Inclusion Intern, International Rescue Committee | Salt Lake City, UT | 2019 – 2020
- Designed and delivered digital literacy programs serving 200 clients annually, expanding access to essential online services and communication tools.
- Facilitated 24 in-person trainings with an average attendance of 12–20 participants each.
- Connected 350+ households to laptops, internet, and cellular services.
- Built and managed an inventory tracking system for 500 donated devices, streamlining distribution and accountability.
- Used data analysis to improve outreach program and effectiveness.
Education
Bachelor of Arts, Media Design | New York University Gallatin School of Individualized Study
Individually designed interdisciplinary concentration combining computer science, science & technology studies, and media design to bridge technical systems thinking with brand strategy, UX, and visual communication.
Skills
- Microsoft Office Suite
- Adobe Creative Suite
- CRM
- WordPress
- Social Media Management
- Google Ads
- SEO Optimization
- Branding
- Marketing